Packaging Innovation
Over the years I've had the pleasure of helping clients design and develop several packaging innovations. Finding the balance between function, attraction and high volume production is what makes packaging such an unique challenge for any designer.
ABBOTT NUTRITION - SIMILAC
​
Design and development of a 'baby formula' package for the Chinese market. In addition to market requirements the program included technical specifications unique to South East Asian cultural and environmental needs.
ALCON - REPLENISH
​
Conceptual exercise to explore and develop a new package and out-of-box experience to help users improve contact lens cleaning, frequency and reduce eye infections.
​
The exploration included a range of incremental and disruptive solutions leading up to a refillable dispenser meeting user needs and business needs.
KRAFT FOODS - ATHENOS CHEESE
​
Full product development exercise to deliver a custom package / dispenser that replaces an off-the-shelf solution with little to no functional or visual brand language.
​
The solution features a resealable molded-in lid for frequent and simple access.
